The Folds

Over the years, I have seen on a number of occasions, people tell us the name of a fold for their leaflet, only for us to understand it as something else.  This is nobodys fault, as, if we are told by somebody (usually the boss) that this is the name for something, we take it as correct. The print industry however, has a set of names for folded leaflets and that is what we are going to list here.  Why?  Mainly to help people get the correct quote – if we are told that something is roll folded...